SAND 24 STORY
No toxins, No Guilt – Just Great style
Conscious fashion label based in India & Singapore. Our goal is to weave rhythms of Nature into fashion, crafting garments that reflect our respect for the earth and those who bring our designs to life.
How do we do this? By designing with a green heart – a heart that honors nature, celebrates craftsmanship, embraces mindful living.
Our mission: Raise awareness on conscious fashion, clothing that is versatile, rooted in kindness, low-impact.
We believe when fashion grows from nature, it can be beautiful, responsible & truly impactful
Bhanu proud founder of sand24 “Meet the visionary behind threads that breathe with the earth.
Bhanu is on a mission to weave heritage with sustainability.
Under Bhanu's nine years of leadership, SAND 24 has evolved into a movement that honors craftsmanship, preserves culture, and nurtures the planet. Each garment reflects her core belief that fashion should heal, not harm, and empower, not exploit. Bhanu’s commitment to sustainable growth includes developing natural material innovations, such as the initial concept for a sustainable leather alternative during her NIFD Hyderabad collage and later at InnovationRCA in 2015. Today, she continues to establish the brand on the global map as a hub for organic, ethical, and soulful clothing.
Bhanu's main purpose is
- Preserving Tradition with Purpose – A deep urge to protect handloom heritage while adapting it to modern, sustainable, organic fabrics.
- Environmental Commitment – Passion to reduce chemical usage in textile production, ensuring healthier soil, water, and air for future generations.
- Empowering Weavers – Desire to give local artisans fair wages and recognition by linking organic clothing with ethical fashion.
- Health & Well-being – Strong need to provide customers with safe, non-toxic, and skin-friendly clothing that reflects purity
Eco-Chic: Elegance with a Conscience
Better for you
Better for planet
The journey of Ananas Anam began while Carmen, a leathergoods expert, was consulting on the Philippines leather export industry in the 1990’s. Shocked at the environmental impact of mass leather production and chemical tanning she realised this could not continue, but knew that PVC alternatives were not the solution. She was driven to research a sustainable alternative.
Eco-Chic: Elegance with a Conscience
“Eco-Luxe Everyday”
At Sand 24, our designs seamless blend of timeless style & environmental responsibility. Each piece is thoughtfully crafted to celebrate nature – using earth conscious materials & processes that leave a lighter footprint
